BATEMANS BAY NUT Packaging
Visual Branding Style Guidelines Packaging
Batemans Bay Nut Roasting Company has been selling and roasting nuts for over 20 years, the new designed packaging speaks volumes about the brand’s persona and identity. The packaging allows the nuts to be part of your lifestyle. With bold and fun new colours, the recyclable box is resalable and lined with a biodegradable liner that keep the nuts fresh, the packaging is clean, fun and eco-friendly. The refreshed packaging also transforms to have a second life, remodelling into fun recyclable characters once the product itself is finished!
This project was designed as part of a Packaging Design unit during my second year of studies at the University of Canberra. The design brief was to design and create a physical prototype for a commercial product from a pre-existing or new brand/product. The overall design was solely focus on the visual communication to a desired target audience while considering sustainable materials and the manufacturing process.
Initial research began during assignment one, the sustainable packaging research report, in which single use plastic nut packaging was highlighted as a unsustainable product. The research outlined how depleting nut packaging is as a whole sector. With most nut companies using cheap non-recyclable single use plastic bags to package their products. The Batemans Bay Nut Roasting Company’s packaging is extremely unsustainable and non-consumer friendly. The nuts come in single use non-recyclable plastic bags that are non-resealable and have no second purpose, this inspired a refresh of their packaging.
The target audience of this brand are young professionals to families needing a snack on the go. The final design solution saw the addition of bright, fun and bold colours communicate that a fun and on the go lifestyle.
The refresh of the Batemans Bay Nut Packaging effectively addresses the design brief by seamlessly communicating to the desired audience while incorporating sustainable materials and factors of the manufacturing process. Throughout the design process I prioritised the audience, ensuring the packaging was bright and fun so it would jump off the shelf, gaining attention and have a second life when the product was finished.
The importance of using sustainable materials throughout the process was also crucial. The original idea was to use a piece of metal to fold down the packaging to keep it airtight. Although this seems like a positive solution, in the post-consumer phase of the packaging lifecycle the packaging would have to go through an extra step. So, the idea of a biodegradable liner was suggested which would be able to keep the nuts fresher for longer.
The impact of this project was significant in my leaning and understanding of the many elements within a design process. The process of ideation, into creation and consideration to forming a final product for printing to having the products printed, cut, folded and photographed was a process that taught me invaluable lessons and knowledge. The project is one I often reflect on when working on other projects, applying the skills I gathered throughout the process to my design work.