Matilda Beauty Packaging Design

Visual Branding Packaging Design Art Direction

This is Matilda Beauty, where nature meets innovation in skincare. Our brand is dedicated to celebrating the beauty of an individual through thoughtfully crafted products that nourish and enhance the skin. Inspired by the Australian landscape, each formulation combines botanical extracts and advanced ingredients to deliver effective results without compromising on safety or sustainability. At Matilda Beauty, we believe that skincare should be a joyful ritual, empowering you to embrace your natural beauty.

The brief for Matilda Beauty was a personal project driven by my desire to create a skincare line that resonates with me and embodies qualities I would seek in a brand. Inspired by the name "Matilda," which means "mighty in battle," I aimed to develop products that reflect strength and resilience. Drawing on the rich tapestry of Australian flora and botanicals, I crafted product names that evoke the heritage and beauty of Australia nature, making it something I would be proud to own and share.

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