Aeroplane Jelly Print Advertisement
Marketing Communication Print Design Layout
Aeroplane Jelly’s “Our Jelly, Your Imagination” advertising campaign aims to communicate the relaunch of Aeroplane Jelly to young Australian families, repositioning the product as a fun and appealing treat.
Aeroplane Jelly is an iconic Australian food brand with a history dating back to 1927. For almost 100 years Aeroplane Jelly has been Australia’s favourite jelly, used as a standard to add flavour for desserts and as a standalone treat for Aussie kids. In recent years Aeroplane Jelly had seen a large decrease in sales, with new and more interesting treats available, Aeroplane Jelly has fallen outs the minds of Australian consumers.
The creative marketing brief for this project was to creative a print advertisement repositioning Aeroplane Jelly as an attractive, fun and appealing treat for everyone to enjoy.
BIG IDEA STATEMENT
Take flight with Aeroplane Jelly to relive past memories while creating new ones. Through tradition and imagination Aeroplane Jelly sparks creativity, fuels new adventures and lands a special place in the hearts of all Australians.
BODY COPY
Aeroplane Jelly is a fun, easy and delicious treat that invites those memories from childhood while inspiring new ones. Available in multiple flavours, Aeroplane Jelly is available at any local grocery store for convenience. Made with natural flavours Aeroplane jelly is the treat to let your imagination fly. With over 95 years of being on Australian shelves, Aeroplane Jelly would love to join you for your next adventure.
Aeroplane Jelly is an iconic Australian brand and has grown and evolved over time. With their iconic ‘I like Aeroplane Jelly’ jingle and infamous mascot ‘Bertie’ the Aeroplane, many people have memories of celebrations, holidays and family with Aeroplane Jelly. The delight and fun that Aeroplane Jelly brings to every moment forms a place of creativity and imagination for everyone. Kids feel free to think, dream and imagine with Aeroplane Jelly.
The big idea statement creates a unique selling point through evoking memories and imagination to successfully achieve advertising objectives. The final advertisement communicates how jelly can be a healthy, after school snack while incorporating the history of the brand in the old packaging, ‘Bertie’ the Aeroplane and the bowl of jelly uses imagination to show the fruits turning into jelly. The tagline completes the ad, ‘Our jelly. Your imagination’, speaking directly to possibilities of Aeroplane Jelly.